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KretaOS 101

Glossary

The words you will see in KretaOS, from touch and fact to credit, line and handover, in one or two lines each.

Updated 12 Nov 2026

The words KretaOS uses on screen, grouped by where you meet them.

Your book

  • Client: a company (or a person) you sell to and look after today. Clients live on the Clients page.
  • Lead: someone you are trying to win. A lead moves through New, Contacted and Qualified, and becomes a client when a deal is won.
  • Partner: someone you work with rather than sell to, such as a channel partner, agent or supplier who refers business.
  • Contact (as a tab): a record not yet sorted into client, lead or partner. It gets no nudges until you classify it.
  • Person: a human you deal with, such as Rajesh Mehta, purchase head. A person belongs to a company and keeps their own page, history and consent. The same person can be linked across two companies.
  • Collaborator: a teammate who also works a client besides its owner. Collaborators see the client in their own lists and briefs.
  • Saved view: a named filter and sort of the Clients list, such as "Pune distributors gone quiet". You can keep it to yourself or share it with the team.

Memory

  • Touch: one interaction with a client: an email, a WhatsApp chat, a call, a meeting or a note. Touches are kept exactly as they were logged.
  • Fact: something a touch revealed about a client, such as an interest, an objection, a preference or a competitor. Facts are corrected by saving a new version, never overwritten.
  • Promise: a commitment made by you or by the client, often with a date, such as "revised quote by Monday". Promises live in the promise ledger until they are marked Kept.
  • Relationship score: a number from 0 to 100 that says how healthy a relationship is, worked out from how recently and how often you talk, whether they write back, and whether promises are kept. No AI is involved.
  • Graph Memory: your book drawn as a map of clients, people and facts, with lines for who referred whom.

Your day

  • Do now: the top of your ranked list on Home: the few things most worth doing next.
  • Morning brief: the 8 AM brief by email, Slack or both (in your workspace's time zone) with your overdue, due-today and coming-up follow-ups, and any promises that slipped.
  • In the loop: a teammate who is told about a task without doing it: a bell now, one when it is finished, and one if it slips a week.
  • Suggested update: a change to a client's record that a recent touch points to, such as a deal's next stage. It waits for your tick.

Deals

  • Pipeline: a board of deals for one way you sell, such as new business or renewals.
  • Stage: a column in a pipeline, such as Proposal or Negotiation. Each stage belongs to a group (open, won, delivered or lost) that reports rely on.

AI and channels

  • Ask AI: the assistant built into KretaOS. It answers from your book and can log, remind and draft for you.
  • Credit: the unit of AI use. A chat message uses one; voice and recorded meetings use more. Logging by hand and dictation never use credits.
  • Team number: your company's WhatsApp Business number, connected so client chats appear on their timelines and the team can reply from it.
  • Line: any WhatsApp number connected to KretaOS: the team number, or a teammate's own WhatsApp.

Team

  • Roles: Admin runs the workspace; Manager also sees the numbers of the people who report to them; Member works their book; Viewer can read everything they are allowed to see but change nothing.
  • Handover: moving a teammate's clients, follow-ups and deals to someone else when they leave or change team. History keeps their name.

Related

  • What KretaOS is — An AI CRM for client-led B2B teams that does its own data entry, remembers every client, and tells each person what to do today.
  • Clients, leads and partners — The four kinds of record on the Clients page, the statuses each one moves through, and how a lead becomes a client.
  • Facts and where they come from — What a fact is, the six kinds KretaOS keeps, how verified and inferred differ, and how to trace a fact to its touch.
  • AI credits explained — What uses an AI credit, what never does, and what happens when your team's credits for the month run out.
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