What a fact is

Most CRMs remember what you typed into a field. KretaOS remembers what the client said. Every time a touch reaches a client's page — a call you log, a note, a meeting, a synced email or a WhatsApp chat — KretaOS reads it and pulls out the things worth keeping. Each one becomes a fact: one short sentence about the client that stays true until something replaces it.

What counts as a fact

A fact is something the client said, or something a touch revealed. For example, after you log "Called Rajesh — saw the new looms, he wants a revised quote by Monday. Still unhappy with the 12-day lead time.", KretaOS might keep:

• an interest: Rajesh is looking at the new looms
• an objection: a 12-day lead time is too long for him
• a commitment: we send a revised quote by Monday

Facts come in kinds — interests, objections, preferences, competitors, commitments, signals, and others you add yourself. The kind is the small label on the left of each fact.

What is not a fact

KretaOS leaves some things out on purpose, because a memory full of noise is worse than a short one:

• The touch itself. "Sent a WhatsApp to Rajesh" is already on the Timeline. Repeating it as a fact adds nothing. What the touch revealed ("he didn't pick up, replied on WhatsApp instead") can still be a fact.
• Your own bookkeeping. If you mark a client dormant, that is your classification, not something the client said. It never shows up as "the client considers the relationship dormant".
• Instructions to the AI. When you ask Ask AI to do something — "mark this deal won" — that request is a command, not a fact about the client.

Where facts live

Open any client and its Memory tab. The header says how many live facts the client has and how many are confirmed. Each row shows the kind, the sentence, and a small line underneath: confirmed (a person stands behind it) or AI-read (KretaOS read it and nobody has confirmed it yet), and the date it has been true since.

• Verified means it was stated plainly, or a person on your team wrote or corrected it.
• Inferred means KretaOS read it between the lines.

When KretaOS is genuinely unsure about something, it holds the fact back from drafts and briefs rather than guess. A wrong fact in a client email costs more than a missing one.

Facts are never silently erased

When something changes — the client moves their budget review from March to June — KretaOS does not overwrite the old fact. It marks the old one as no longer true and records the new one. The history stays, so you can always trace where a fact came from.

See it before you save it

You don't have to wait to find out what KretaOS will remember. In the Log activity card on a client's page, press Review before you log. Under What KretaOS will record you see the facts it is about to keep — or "nothing new to remember" — and the follow-up it suggests.

Try it

1. Open Clients and pick a client you spoke to recently.
2. In Log activity, write two or three sentences about the conversation — what they want, what worries them, anything someone promised.
3. Press Review and read the memory line under What KretaOS will record.
4. Log it, then scroll down to Memory and find the new facts.